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Calling all Idea Architects and Engineers

RP3 Creative Director Jim Lansbury recently wrote an Adweek column on the future of the creative team. Gone are the days of writers and art directors owning the creative process, he states. The future...

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5 Categories of Social Media Measurement

There have been many, many discussions around social media measurement especially over the last year. For some reason, nailing down the best way to measure has evaded us all. Most of the challenge is a...

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